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hello there,
I'm a product designer who specializes in building scalable product ecosystems and high-impact digital experiences.

senior product designer

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work

I design interfaces that bridge technological complexity with human needs.
My approach is grounded in deep analysis and strategic product thinking.

complexity management
Design solutions for complex systems and high-load platforms.
product optimization
Reduced error rates in mobile app flows by 20% (1.5M+ MAU) through UX logic optimization. Increased success rates of critical flows by 10–18%.
technical synergy
Design and build foundations that accelerate product delivery and hold up over the long run.
Beneflo — B2B2C corporate benefits ecosystem

Beneflo

B2B2C corporate benefits ecosystem

  • Designed a cross-platform ecosystem (Desktop + Mobile) for managing corporate benefits from scratch, ensuring a consistent experience for both administrators and employees.
  • Built a scalable design system based on Atomic Design, accelerating front-end development by 30%.
  • Transformed complex tax-deduction logic into an intuitive interface, cutting benefits administration time by 2.5x (estimated).
  • Designed error-prevention mechanisms that let 95% of users complete benefit selection and activation on the first attempt.
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robot vacuum
cleaner app

Mobile app for managing robot vacuum cleaners (1.5M+ MAU)

  • Contributed to the large-scale evolution of a mobile app, designing new functional modules and ensuring seamless integration of current product solutions into the app's existing ecosystem.
  • Designed a series of iterative improvements for planned releases based on user feedback analysis, optimizing time-on-task for core flows by 10–25%.
  • Optimized information architecture and UX logic within a global design system, reducing user errors by 20–35% in key flows.
  • Increased success rates for device setup and onboarding flows by 10–18% through inclusivity standards and improved navigation patterns.
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about

With 4+ years of experience in product design across B2B, B2C, and SaaS products, I bring a strong mix of user-centered design, systems thinking, and cross-functional collaboration. I currently work as a Senior Product Designer at TLM Software Design. Previously, I've contributed to digital products at Osmi Design Agency, RobotCode, and Yumeda, as well as through freelance collaborations, working closely with product managers, engineers, and stakeholders to deliver scalable, user-focused solutions.

recommendations

"Daria is one of those designers you can always rely on for great results. We've been working together for over a year on the iRobot mobile application, successfully collaborating with the in-house team despite complex cross-functional workflows. She handles uncertainty exceptionally well — quickly grasping business context and proposing thoughtful, practical solutions even without a detailed brief. Daria is proactive and creative, and her ideas are always grounded in real product and user understanding. She's a strong product designer and a teammate you genuinely want to keep working with."

Nikita. Product Design Lead.

"Daria brings strong design expertise and detail-oriented solutions to complex, nuanced projects. We work together on the iRobot mobile app, and over the course of this project, she has been the bridge between designers and our technical and QA partners. Daria is a proactive collaborator who brings new ideas to the table that improve design, benefit users, and simplify implementation. Her documentation of complex user flows is impressive, and her attention to detail is unmatched. Daria is a thoughtful teammate who genuinely cares about not only the work she delivers, but the people she works with. She brings a calm, steady presence to the team and has a gift for keeping everyone aligned and moving forward together. She actively fosters smooth communication across teams, asks insightful questions that push our thinking, and creates an environment where collaboration feels natural and productive."

Laura. Principal Product Designer & Design Lead.

"With her open and direct communication and high creativity, while being able to work in a structured and efficient manner, Daria was a valuable part of the ux/ui department and the company overall. The whole team is certain that she will play a vital role in any company she decides to work with and that her professional and personal skills will be a great addition to any team and project."

Felix. MD at BEYONDWELL & Co-Founder at DRYLL.

"I commissioned Daria for the design of several projects. Everything was done precisely within the agreed-upon timeframe and according to my specifications. Daria's approach to design is based on a clear structure: first discussing ideas and seeking references, then creating a draft and going through every detail, and finally, developing the final design. I was pleased with the result and highly recommend Daria as a skilled professional."

Danil. Senior Backend Developer.

contacts

senior product designer based in Bilbao,
currently shaping products at TLM
telegram let's chat here| linkedin let's chat here| 4bara.nova.d@gmail.com let's chat here|
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